INDYCAR announced Tuesday during the North American International Auto Show that global information technology and communications leader NTT has signed a multiyear agreement to become the IndyCar Series title partner.
In addition, NTT becomes the official technology partner of INDYCAR, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019.
INDYCAR will partner with NTT to deliver digital innovations that enhance the fan experience. These innovations include the evolution of INDYCAR’s mobile application and adoption of NTT’s proprietary Smart Platform to support the sport and its venues in delivering better insights into the racing series.
“NTT is proud to be associated with INDYCAR and accelerate the future of smart racing. Technological innovations have the potential to change the sport and fan experience drastically,” said Jun Sawada, president and CEO of NTT. “NTT, along with our partners, aims to bring the Smart World to life as we have done for Smart City, Smart Entertainment, Smart Mobility and Smart Manufacturing. Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help INDYCAR create the next generation of fans globally who aspire to enjoy racing through a more digital experience.”
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“Having a strong technology partner is critically important to INDYCAR’s continued growth, so we are thrilled to welcome NTT as our new title sponsor. INDYCAR’s rise in popularity is a testament to the fact that we’ve made the sport as accessible as possible to our fans and we plan to continue in that mission,” Mark Miles, president and CEO of Hulman & Company, which owns INDYCAR and Indianapolis Motor Speedway. “We have a history with NTT through NTT DATA’s involvement in the sport with Chip Ganassi Racing. We know this partnership will help us attract the next generation of fans to what remains the most competitive racing program on the planet.”
The 2019 NTT IndyCar Series season consists of 17 races, starting with the Firestone Grand Prix of St. Petersburg on March 10, including the 103rd Indianapolis 500 on May 26 and concluding with the INDYCAR Grand Prix of Monterey on Sept. 22.
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