Bill Elliott will help Wal-Mart make their first foray into NASCAR Sprint Cup racing in 2012.
Wal-Mart will serve as primary sponsor for the 1988 Sprint Cup Champion in the Coke Zero 400 at Daytona Speedway in July.
Carrying the no. 50 in celebration of Wal-Mart’s 50th anniversary, the car will be fielded by Turner Motorsports and will feature Hendrick horsepower under the hood.
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“You don’t know how gratifying this is to me to be a part of this program,” said Elliott. “The Most Popular Driver Award was probably the biggest thing that ever happened to me in my career, and this rates right up there. I know I’m getting toward the end of my career, but yet to be chosen for this was pretty wild.
“With the state of the economy in general, I feel like this is such an important program for NASCAR, I think it’s equally important for Wal-Mart to kind get into it, and make a first step. I don’t think people realize what a deal this is. I think Wal-Mart will be a great partner and a great opportunity for NASCAR.”
The Coke Zero 400 is slated for Saturday night, July 7 at Daytona International Speedway in Daytona Beach, FL.