The NHRA has announced a multi-year television package with FOX Sports beginning in 2016. Photo courtesy NHRA Media
The National Hot Rod Association and FOX Sports officials announced Tuesday that starting in 2016 the NHRA Mello Yello Drag Racing Series will be televised by FOX Sports 1.
This includes four events that will air on the FOX national broadcast network during each season of the long-term agreement.
The agreement calls for FS1 to provide coverage of Friday and Saturday qualifying and Sunday eliminations for each NHRA Mello Yello Series event, with a minimum of 16 Sunday eliminations shows to be presented in a live coverage format, and the remainder shown either in weekend afternoon or primetime time slots. Four of those live elimination shows will air on the FOX national broadcast network.
“This really is a game-changer for NHRA regarding the presentation of our marquee product, the NHRA Mello Yello Drag Racing Series,” said Peter Clifford, NHRA president. “FOX Sports promises to be just the right media partner we’ve been looking for to help give our professional series the stage it deserves and to provide our passionate fans the timely, quality coverage they are craving.”
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FOX Sports has also committed to heavily promoting all NHRA Mello Yello Series shows throughout its media platforms. NHRA will sell advertising and sponsorship packages and assume responsibility for the production of the shows in concert with FOX Sports, with the creation of an in-house television production group as well as handle all international distribution for the programs.
The deal bring to an end the longtime partnership between the NHRA and ESPN one year early out of a five year agreement.
“We thank ESPN for its many years of service to NHRA fans,” said Clifford. “We look forward to finishing out this exciting 2015 season with ESPN showcasing the Mello Yello Countdown to the Championship playoffs.”
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